What Kind Of A Book Should You Write As A Subject Matter Expert
Sujeeth had been serving in IT sales for over 15 years and in these years, he created a strong foothold in the industry, He was regularly approached by not just his subordinates but also colleagues and people from other teams who faced challenges. Increments, incentives, and promotions, he was going at an impressive pace. Yet, he felt something was missing and he wanted to grow beyond. He wanted to start his own business. He was confident of his capabilities so he asked a couple of professional friends if they would pay for his services if he started a business. Most of them encouraged him to shoot the arrow as they would back him but there was friend, more of a critic, and a person who would bluntly state the truth.
“You have expertise, no doubt but you are not selling only because you are good. You are selling because of your company’s brand. How do plan to sell when you have no brand to back you?”
Sujeeth was not very happy to hear his comments and countered him suggesting that was a brilliant sales professional and knew how to sell a comb to a bald person.
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